The winners in 2010

Here is a list of all the winners of the Healthy Living Prize 2010.

Municipalities/Cities category

Winner for Austria

Mann braucht Wartung (Men need Maintenance) – men's health campaign in Salzburg

State government, Medical Council and state hospitals in Salzburg, Pleon Publico, Salzburg

The aim of the initiative is to increase awareness among Salzburg's men of how to take responsibility for their own health and encourage more of them to make regular use of health checks. Under the slogan "Keep your engine running", a "Men's Servicing Brochure" was produced in an initial print run of 60,000 copies which, in a campaign lasting several weeks, were sent out to all Salzburg's garages, where the mechanics put them where men would really see them: hanging from the rear view mirror in their car. The 12-page brochure in A6 format contains concise information about typical "men's diseases", their symptoms and some useful tips.

Winner for Lower Austria

AGYL – Old and Happy in Ybbsitz

AGYL Association, Ybbsitz

We want to take a new approach, identify people's needs and respond to them. It's not just about modifying houses so that old people can live in them but about making the whole town aware of the issue, creating an understanding of life in old age, recognising the potential in the town, showing appreciation for people and making connections. A more lively old age is the objective. Being noticed by other people creates a sense of belonging and from that comes a spontaneous willingness to help, solidarity, a sense of community and therefore confidence and security, the best form of social security. To cater for all the different aspects of old age, four working groups were set up: "WIR in Ybbsitz" / staying at home should be possible for as long as possible, "Haus des Lebens" / sheltered housing for Ybbsitz, "Lebendiges Alter" / awareness-raising, "Wohlbefinden im Alter" / wellbeing in old age.

Companies category

Winner for Austria

G'sund arbeiten im Bezirk Melk (Healthy Working in Melk District)

NÖGKK St. Pölten

Healthy Working in Melk District was set up as a regional corporate health promotion project in the Melk district with the aim of encouraging as many businesses as possible to play an active part. The project was essentially based on four main elements. At the heart were in-house measures, based on the size of the company. In addition, there were also inter-company schemes run by the NÖGKK (Lower Austrian Health Fund), such as "Slim without dieting" or "Stop smoking as an outpatient" and training courses on health-related issues. A high priority was attached to connecting the "healthy companies" in Melk together, so that they could benefit from each other's individual experiences. Following an intensive pre-project phase of concept development and "acquisition", 51 companies decided to run a project.

Winner for Lower Austria

GesundheiterLeben im SOMA Tulln (Healthy Living in the SOMA Tulln)


About one million people are living in poverty in Austria. Food banks (SOMA) offer these people a way of buying everyday products at a very reasonable price, which for various reasons can no longer be sold in the shops or catering trade, but are still perfectly fit for consumption. Poverty and social exclusion affect not only people's health, but also their future opportunities in life and society. The project began with a Health Day at the food bank in Tulln and continued with a variety of weekly courses, workshops and talks. The aim of the project is to improve the quality of life and health awareness of people living on low incomes. During the project, the organisers tried to get at least 5 people to take part in each course.

Educational Institutions category

Winner for Austria

MehrWERT für Körper und Geist (Added value for body and mind)

Lochau Vocational College

The aim of the project is to increase the apprentices' awareness of their own health, boost their sense of personal responsibility and their social skills and teach them the necessary health knowledge and practical skills to act as multipliers in the catering trade. Regular exercise under professional instruction, a healthy diet, avoiding stimulants (nicotine and alcohol) and learning how to deal properly with stress and violence are among the core topics that students, teachers, school staff and health experts work on together, both in class and in their free time. Special attention is paid to using free time sensibly with "feel-good experiences" that provide a perfect balance to the challenges of the school day. To that end, the "MehrWERT" project offers the opportunity to try out different activities and build up experience. Methods that prove successful will become firmly established in future.

Winner for Lower Austria

Sunshine Exercise Group

Villa Lustig Children's Group, Purkersdorf

Every two weeks, the children from the Villa Lustig Children's Group in Purkersdorf visit the senior citizens at the Hoffmannpark old people's home to do exercises together. The scheme has been running since January 2009 and focuses on developing fine motor skills. The two age groups are stimulated together, applying the concept of psychomotor learning. They experiment with different materials, sing and have fun. At the same time, and in a fun way, their manual dexterity is improved and fine motor skills developed. A really important element is the discussion session at the end of the visit, during which time both the old people and the children find that their opinions are taken seriously.

Private Initiatives category

Winner for Austria

Gesundheit kommt nachhause (Health comes into the home) – intercultural health promotion through home educational visits for migrants and their pre-school and school-age children, Vienna

"Health comes into the home" is a very open-access, universal programme to increase health awareness among migrant families by visiting them at home. The target group is women/mothers from a Muslim background who speak little German and are educationally and socially deprived, mothers who make hardly any use of the advice, information and health promotion services that are available in their mother tongue, who do not read brochures, are not reached by debates about health in the mainstream media and do not understand the information  and warnings on labels and instruction leaflets. Health tutors who come from a similar socio-cultural background to the target group tell the mothers about the programme in their home environment and then support those who participate. By visiting them at home in the family setting and, above all, helping the mothers to ensure that their children develop healthily, the families themselves, the children, the extended family and their community are all reached and their awareness of health issues is permanently raised.

Winner for Lower Austria

Lebenretten (Saving Lives)

Thomas Mehlstaub, Bad Vöslau

The "Saving Lives" project was introduced to teach school-age children and young people about life-saving measures as part of their regular schooling. If you teach children in a fun way how to act correctly and quickly, and practise it several times during every school year, the adults of tomorrow will not be afraid to help and will be able to respond promptly. The project requires few resources and will teach what to do in emergencies in accordance with the latest guidelines. The project is not in competition with existing training and does not replace any First Aid courses.  The "Saving Lives" project will only teach the basics of amateur resuscitation and how to use a defibrillator. The aim is to encourage the first person on the scene to do more. In the same way that you learn how to read and write,  you can learn First Aid, too. It increases survival rates and reduces suffering.

Jury's Special Prize



Sterntalerhof – an organisation providing all-round care, Loipersdorf-Kitzladen

The Sterntalerhof is the only children's hospice for families with seriously ill or dying children. The Sterntalerhof is a place of respite where confidence can grow again. Families are supported even – and especially – when they reach the end of the road and have to say goodbye to a loved one. There is a feeling of light-heartedness and happiness here for children and their families, who do not know how many more days they will have together. A family is NEVER turned away simply because they cannot afford to stay at the Sterntalerhof. The Sterntalerhof has been run as an independent charity with a great deal of love by Peter Kai and his team in Burgenland since 1999. The Sterntalerhof takes an interdisciplinary approach based on pastoral work, education and therapy, combined with therapeutic horseback riding.